CASE STUDY: TRAQ
TraQ is a tool to manage quality assessment, used mostly within the construction & insulation sectors.
What was the brief?
TraQ is a software product that offers complete QA tracking, right from purchasing materials through to the build completion. Allowing property developers to offer comprehensive warranties based on this reliably collected information.
It needed complete branding, including an updated logo, colour palette, fonts and website/app layouts. It was agreed that something clean, simple and modern would best reflect the ease of use that the app represents.
What was created?
Starting with the logo, it was decided early on that the existing logo was a little basic and old fashioned looking. Although the black, grey and yellow colour scheme is representative of the construction industry, I felt that it was a little too much like a tool company rather than an innovative software solution.